Advertising and Marketing Degree

The advertising and marketing program at Michigan Technological University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Michigan colleges that offer advertising and marketing degrees.

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Michigan Technological University

Also known as Michigan Tech

, East Lansing, MI

About
Michigan Technical University, a public four year research institution located in Houghton, Michigan, was founded 1885 as the Michigan Mining School. The school was established by Jay Abel Hubbell to provide an education for mining engineers. The school maintained mining education until the end of World War I, where it began adding technical programs to its offerings. By 1931 the school had increased its enrollment, and as a result it began adding more programs, going through a series of name changes and eventually offering over 130 programs and having an enrollment of nearly 7000 students a year. Michigan Tech is considered one of the best schools in the midwestern United States by the Princeton Review, and 115th overall according to US News and World Report.

Academics
Michigan Technical University offers a large number of programs resulting in undergraduate and graduate degrees. The large number of programs allows students to find a program that is right for them in achieving their academic and professional goals. Though the school is referred to as a technical university, it offers programs in a variety of fields. The school also has a large number of minors available to help students augment their education. Graduate programs reflect the technical aspects of the school, focusing primarily on engineering and sciences.

Programs offered include:

• Accounting
• Liberal Arts
• Mathematics
• Psychology
• Forestry

Admissions and Financial Aid
Students may apply online to begin the admissions process at Michigan Technical University. Students will also provide transcripts and test scores, all of which will be used to determine whether or not students will be admitted to the university. Once all information has been received, it will be reviewed by the admission committee and final decision made well prior to the start of the fall semester.

Financial aid is available in the form of loans, grants, work study programs and scholarships. Students in need of financial assistance must complete the Free Application for Federal Student Aid (FAFSA) which will be used by the school to determine need, eligibility and awards. Students may be required to provide additional information regarding finances and taxes to ensure the accuracy o0f the provided information prior to the disbursement of funds. A number of scholarships are also available through private organizations which require separate applications and are awarded for a variety of reasons.

Athletics
The Michigan Tech Huskies participate in a number of intercollegiate athletic programs through the NCAA. These programs offer  students the opportunity to experience personal and group success in a healthy competitive environment. Students also learn the value of discipline, good health and teamwork while working toward a common goal.

Athletic programs offered:

• Basketball
• Cross Country
• Football
• Skiing
• Hockey
• Soccer
• Tennis
• Track and Field
• Volleyball

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Michigan Technological University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Lansing-East Lansing, MI
  • Total Employment: 120
  • Average Hourly Rate: $51.65
  • Average Annual Salary: $107430

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).