Advertising and Marketing Degree

The advertising and marketing program at Midwestern State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Texas colleges that offer advertising and marketing degrees.

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Midwestern State University

3600 N Garfield, Midland, TX

Midwestern State University is a public institution located in Wichita Falls, TX and provides a large number of educational opportunities for students. Nearly six thousand students enroll at Midwestern State University yearly.

Here is a list of some of the popular programs MSU offers:

• Interdisciplinary Studies
• Health And Clinical Professions
• Business And Marketing Studies
• Security And Protective Services

To be considered for admissions, students may be asked to complete an application, write a personal statement, and submit test scores or other school records, which are then studied by the admissions office. Students may take either the ACT or SAT scores to be considered for admissions to this school. A score within the range of 1360 to 1645 on the SAT, or 20 to 24 for the ACT is usually submitted among accepted students. 52% of applicants are admitted to this school, of which 45 percent choose to attend. More information on admissions can be found at admissions.mwsu.edu.

The tuition at this school varies based on the state of residence of the student. In-state residents pay nearly $6,200 per year and out-of-state residents are charged $7,000 for the year. Housing may be available for those that want to live on-campus for around a cost of $3,500 annually. Some students at Midwestern State University may qualify for financial aid, which is typically provided as grants or student loans.

The Midwestern State University Mustangs participate in a number of intercollegiate athletic programs, as part of the NCAA organization. Athletic programs available may include:

• Basketball (NCAA Division II)
• Football (NCAA Division II)
• Golf (NCAA Division II)
• Soccer (NCAA Division II)
• Softball (NCAA Division II)

Students should take a look at the school's primary website to view additional information about the school, campus life, athletics, and more.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Midwestern State University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).