Advertising and Marketing Degree

The advertising and marketing program at Minnesota State University – Mankato prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Minnesota colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

Minnesota State University – Mankato

1920 Lee Blvd, North Mankato, MN

Minnesota State University - Mankato provides a variety of educational opportunities for students to aid them in their growth and development. The school is located in Mankato, MN and publically funded. Minnesota State University - Mankato has a yearly student enrollment of approximately 15,000.

Areas of study offered at msu include but are not limited to:

• Health And Clinical Professions
• Business And Marketing Studies
• Education
• Security And Protective Services
• Biological And Biomedical Sciences

To be considered for admissions, applicants may be required to fill out an application, write a personal statement, and submit school transcripts, which are then studied by admissions staff. Most students accepted to msu score in-between 20 to 24 on the ACT. 89% of those students that apply are accepted to msu, of which 45% choose to attend. More information regarding admissions can be found here.

The cost of tuition varies for in-state and out-of-state residents. In-state residents pay around $7,900 and out-of-state residents pay $16,000 for the year. Some students at Minnesota State University - Mankato may qualify for financial aid, which is generally provided as scholarships, grants, and loans.

The Minnesota State University - Mankato "Mavericks" have a number of intercollegiate athletic programs through participation in the NCAA. Athletic programs that are available may include:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Track & Field (NCAA Division II)

Students who wish to see more about this school may take a look at their website at http://www.mnsu.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Minnesota State University – Mankato offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Mankato-North Mankato, MN
  • Total Employment: 100
  • Average Hourly Rate: $48.60
  • Average Annual Salary: $101090

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).