Advertising and Marketing Degree

The advertising and marketing program at Minnesota State University – Moorhead prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Minnesota colleges that offer advertising and marketing degrees.

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Minnesota State University – Moorhead

Also known as MSU Moorhead

201 Eighth Ave S, Saint Cloud, MN

Minnesota State University - Moorhead provides a variety of educational opportunities for students to aid them in their growth and development. The school is located in Moorhead, MN and publically funded. Enrollment at MSU Moorhead exceeds 7,500 per year.

A list of some of the more popular programs offered are:

• Business And Marketing Studies
• Communications And Journalism
• Health And Clinical Professions
• Education

The admissions process begins with the submission of an application, transcripts, records, and test scores, which are then evaluated by the admissions office. A SAT or ACT exam is required prior to applying, with scores within the range of 1003 - 1120 on the SAT and between 20 - 24 on the ACT is typical among students admitted to Minnesota State University - Moorhead. This school has an acceptance rate of about 63% of which only 43% decided to attend.  Key admissions information can be gathered by completing the form on this page or calling the school.

The cost of tuition is close to $8,100 annually. Tuition prices may change for a variety of reasons, and that is why students should use the school's net price calculator to understand their cost of attendance. Housing may be available for those who wish to live on-campus for around a cost of $4,600 per year. Financial aid may be offered to students that meet the required requirements in the form of loans, grants, scholarships and work study programs.

The MSU Moorhead "Dragons" compete in a number of intercollegiate sports through participation in the NCAA. Athletic programs available:

• Basketball (NCAA Division II)
• Track & Field (NCAA Division II)
• Football (NCAA Division II)
• Golf (NCAA Division II)

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• St. Cloud, MN
  • Total Employment: 120
  • Average Hourly Rate: $54.66
  • Average Annual Salary: $113690

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).