Advertising and Marketing Degree

The advertising and marketing program at Mississippi State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Mississippi colleges that offer advertising and marketing degrees.

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Mississippi State University

51 Main Street, Perkinston, MS

MSU provides a variety of educational opportunities for students to assist them in their growth and development. The school is located in Mississippi State, Mississippi and publically funded. As a land grant institution this school is one of the larger public institutions in the state of Mississippi. MSU enrolls nearly 20,000 yearly, making it one of the largest schools in the state.

Here is a list of some of the popular programs MSU offers:

• Business And Marketing Studies
• Education
• Interdisciplinary Studies
• Communications And Journalism
• Psychology

To be considered for admissions, students may be required to complete an application, write a personal statement, and submit school transcripts, which are then evaluated by the admissions staff. Students may take either the ACT or SAT exam scores to be considered for admissions to this school. A score between 970 - 1235 on the SAT, or 20 - 27 for the ACT is usually submitted among admitted students. Approximately 60% of all students that applied were admitted at this school, with 47% of those accepted choosing to attend. More information from the admissions office can be found here.

The tuition at this school varies based on the state of residence of the student. In-state residents pay nearly $6,400 per year, while out-of-state residents are charged $16,000 annually. The price of on-campus housing is about $5,100 for the year. This school may help with costs by offering financial aid for students that are eligible by way of scholarships, grants, and loans.

Athletic programs are available at MSU through the NCAA, allowing students to compete in intercollegiate sports. Athletic programs available include:

• Baseball (NCAA Division I-A)
• Basketball (NCAA Division I-A)
• Track & Field (NCAA Division I-A)

Students who would like to view more about MSU can check out their website at http://www.msstate.edu/.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Mississippi State University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Gulfport-Biloxi-Pascagoula, MS
  • Total Employment: 90
  • Average Hourly Rate: $42.64
  • Average Annual Salary: $88700

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).