Advertising and Marketing Degree

The advertising and marketing program at Morehead State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Kentucky colleges that offer advertising and marketing degrees.

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Morehead State University

512 E. Stephens St, Midway, KY

Morehead State University, a public institution, offers a variety of degree programs, allowing students to choose which major is right for them. Located in Morehead, KY, the campus offers a rural setting for students to study in. Approximately eight thousand students enroll at MSU per year.

Students can pick from many areas of study, including:

• Liberal Arts And Sciences
• Education
• Public Administration And Social Services
• Health And Clinical Professions

Students applying for admission are most often required to submit an application, school records, standardized test scores and any requested letters of recommendations, which will then be reviewed by the admissions committee. The most common standardized test scores among applicants accepted to this school are between 19 - 24 on the ACT, or 940 - 1140 on the SAT. Approximately 90% of all students that applied were accepted at this school, with 54% of those accepted choosing to enroll. More information regarding admissions can be found here.

The cost of undergraduate tuition varies for in-state and out-of-state residents. In-state residents pay nearly $7,600 and out-of-state residents pay $19,000 for the year. Some students at Morehead State University may be eligible for financial aid, which is generally provided as grants or student loans.

The MSU "Eagles" have a number of intercollegiate athletic programs through participation in the NCAA. Athletic programs available include:

• Baseball (NCAA Division I-AA)
• Basketball (NCAA Division I-AA)
• Track & Field (NCAA Division I-AA)
• Football (NCAA Division I-AA)

Students who would like to learn more about Morehead State University can take a look at their website at moreheadstate.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Morehead State University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Lexington-Fayette, KY
  • Total Employment: 270
  • Average Hourly Rate: $48.03
  • Average Annual Salary: $99910

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).