Advertising and Marketing Degree

The advertising and marketing program at Morgan State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Maryland colleges that offer advertising and marketing degrees.

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Morgan State University

51 Mannakee Street, Rockville, MD

Morgan State University is a public historically black institution located in Baltimore, Maryland. A majority of historically black colleges and universities (also known as HBCUs) were established after the civil war to provide newly freed African Americans with educational opportunities. Enrollment at MSU exceeds seven thousand yearly.

A list of some of the more popular programs offered are:

• Communications And Journalism
• Business And Marketing Studies
• Health And Clinical Professions
• Engineering
• Biological And Biomedical Sciences
• Psychology

To be considered for admissions, you may be asked to fill out an application, write a personal statement, and submit high school records and test scores, which are then reviewed by the admissions committee. Students may take either the SAT or ACT exam scores to be considered for admissions to Morgan State University. A score between 820 to 980 on the SAT, or 16 to 19 for the ACT is usually submitted among accepted students. Approximately 50 percent of all applicant were admitted at MSU, with 38 percent of those admitted choosing to enroll. More information from the admissions office can be found at morgan.edu.

The cost of undergraduate tuition varies for in-state and out-of-state residents. In-state residents pay approximately $7,600 and nonresidents pay $18,000 annually. The price of on-campus housing is approximately $6,200 annually. Financial aid may be offered to students that meet the necessary requirements by way of scholarships, grants, and loans.

The MSU Bears participate in several intercollegiate athletic programs, with competitions managed and overseen by the NCAA. Available athletic programs offered may include:

• Basketball (NCAA Division I-AA)
• Track & Field (NCAA Division I-AA)
• Football (NCAA Division I-AA)
• Softball (NCAA Division I-AA)

Students can visit the Morgan State University website to get a complete list of areas of study, programs, admissions information, and more that is available at this school.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Morgan State University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Washington-Arlington-Alexandria, DC-VA-MD-WV Metropolitan Division
  • Total Employment: 3
  • Average Hourly Rate: $75.26
  • Average Annual Salary: $156540

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).