Advertising and Marketing Degree

The advertising and marketing program at Murray State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Kentucky colleges that offer advertising and marketing degrees.

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Murray State University

University Blvd, Morehead, KY

Murray State University is a public college that has a fair number of degree programs available for students to choose from. The school is located in Murray, KY, in a predominantly rural area. Approximately nine thousand students enroll at Murray State University annually.

Students may choose from several areas of study, including:

• Liberal Arts And Sciences
• Education
• Business And Marketing Studies
• Health And Clinical Professions
• Agriculture Operations

To be considered for admissions, you may be required to complete an application, provide letters of recommendations, and submit test scores or other school records, which are then reviewed by the admissions staff. The majority of students accepted to Murray State University have an SAT score in a range of 1338 - 1700, or an ACT composite score within the range of 19 - 25. This school has an admissions rate of around 81% of which only 42% chose to attend. More information on admissions can be found here.

The tuition at this school varies based on the state of residence of the student. In-state residents pay approximately $7,200 per year and out-of-state residents are charged $20,000 per year. Housing is available on-campus for students. The annual cost of housing is around $4,400. Financial aid may be offered to students that meet the required requirements by way of scholarships, grants, and loans.

The mascot for MSU is the "Racers", and they participate in intercollegiate athletics through the oversight and organization of the NCAA. Available athletic programs offered may include but not limited to:

• Baseball (NCAA Division I-AA)
• Basketball (NCAA Division I-AA)
• Track & Field (NCAA Division I-AA)
• Football (NCAA Division I-AA)

Students who would like to see more about MSU may visit their website at http://www.murraystate.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Murray State University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).