Advertising and Marketing Degree

The advertising and marketing program at North Carolina A & T State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other North Carolina colleges that offer advertising and marketing degrees.

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North Carolina A & T State University

522 N. Old Carriage Road, Rocky Mount, NC

NCAT is a public historically black institution located in Greensboro, NC. A majority of historically black colleges and universities (also known as HBCUs) were founded after the civil war to provide newly freed African Americans with educational opportunities. As a land grant institution this school is among larger public institutions in the state of North Carolina. Approximately eleven thousand students enroll at North Carolina A & T State University annually.

A list of some of the more popular programs offered are:

• Communications And Journalism
• Liberal Arts And Sciences
• Engineering
• Psychology

The admissions process will include the submission of an application, transcripts, and standardized test scores, which are then evaluated by admissions staff. Students may take either the ACT or SAT exam scores to be considered for admissions at NCAT. A score between 1150 - 1420 on the SAT, or 16 - 21 for the ACT is common among accepted students. Roughly 60% of all students that applied were admitted at North Carolina A & T State University, with 54% of those accepted choosing to attend. More information on admissions can be found at ncat.edu.

The tuition at North Carolina A & T State University varies based on the state of residence of the student. In-state residents pay approximately $5,100 per year and out-of-state residents are charged $16,000 per year. Housing may be available for those who wish to live on-campus for a cost of $3,700 each year. Some students at this school may be eligible for financial aid, which is typically offered as grants or student loans.

Athletic programs are available at NCAT through the NCAA, allowing students to participate in intercollegiate sports. Athletic programs offered include:

• Baseball (NCAA Division I-AA)
• Basketball (NCAA Division I-AA)
• Track & Field (NCAA Division I-AA)
• Football (NCAA Division I-AA)
• Softball (NCAA Division I-AA)

To see a full list of areas of study, programs, enrollment information, financial aid details, and more, please take a look at the school's website at ncat.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. North Carolina A & T State University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).