Advertising and Marketing Degree

The advertising and marketing program at Northern Michigan University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Michigan colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

Northern Michigan University (NCMC)

1515 Howard St, Petoskey, MI

Northern Michigan University is a public institution located in Marquette, Michigan and provides a large number of program options for students. Northern Michigan University has a yearly student enrollment of approximately nine thousand.

Students can select from a few areas of study, including:

• Health And Clinical Professions
• Visual And Performing Arts
• Security And Protective Services
• Business And Marketing Studies

To be considered for admissions, you may be required to complete an application, provide letters of recommendations, and submit test scores or other school records, which are then reviewed by admissions officials. Most students at NMU scored in a range of 19 - 25 on the ACT exam. Northern Michigan University accepts approximately 70 percent of applicants. Of those admitted, about 39 percent of students enrolled. More information from the admissions office can be found at webb.nmu.edu.

The tuition at NMU varies based on the state of residence of the student. In-state residents pay close to $9,300 per year, while out-of-state residents are charged $14,000 per year. Student housing is available on-campus for students. The yearly cost of housing is around $4,500. Students enrolled at this school may qualify for aid which is usually grants and loans.

The Northern Michigan University "Wildcats" compete in a number of intercollegiate sports through participation in the NCAA. Athletic programs available include:

• Basketball (NCAA Division II)
• Football (NCAA Division II)
• Golf (NCAA Division II)
• Ice Hockey (NCAA Division II)
• Skiing (NCAA Division II)

Students can visit the Northern Michigan University website to see a complete list of programs offered, student services, and more that is available at this school.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. NCMC offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).