Advertising and Marketing Degree

The advertising and marketing program at Northwest Missouri State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Missouri colleges that offer advertising and marketing degrees.

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Northwest Missouri State University (Northwest)

100 E Normal Avenue, Kirksville, MO

Northwest Missouri State University is a public institution located in Maryville, MO and provides a large number of degree programs for students. Northwest has an annual student enrollment of around seven thousand.

Here is a list of some of the popular programs Northwest offers:

• Business And Marketing Studies
• Education
• Interdisciplinary Studies
• Computer And Information Sciences

To be considered for admissions, students may be required to fill out an application, provide letters of recommendations, and submit any transcripts or test scores, which are then studied by the admissions office. Students may take either the SAT or ACT scores to be considered for admissions to Northwest Missouri State University. A score within the range of 950 - 1200 on the SAT, or 20 - 25 for the ACT is common among admitted students. Northwest has an admissions rate of around 69% of which only 34% chose to attend. More information regarding admissions can be found at nwmissouri.edu.

Tuition & fees at this school vary for in-state and out-of-state residents. In-state tuition costs around $6,500 per year with out-of-state tuition costing $12,000 per year. Housing may be available for those that would like to live on-campus for a cost of $5,000 each year. Northwest may help with costs by offering financial aid for students that are eligible by way of loans, grants, scholarships and work study programs.

The Northwest Missouri State University "Bearcats" have a number of intercollegiate athletic programs through participation in the NCAA. Available sports offered may include the following:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Track & Field (NCAA Division II)
• Football (NCAA Division II)

Contact information, financial aid information, areas of study offered, and much more may be accessed on school's website at http://www.nwmissouri.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Northwest offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).