Advertising and Marketing Degree

The advertising and marketing program at Oregon Institute of Technology prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Oregon colleges that offer advertising and marketing degrees.

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Oregon Institute of Technology (OIT)

3181 SW Sam Jackson Park Rd, Portland, OR

Oregon Institute of Technology is a public institution located in Klamath Falls, OR and provides a large number of program options for students. Oregon Institute of Technology has an annual student enrollment of approximately 3,800.

Students may pick from a few areas of study, including but not limited to:

• Health And Clinical Professions
• Psychology
• Engineering Technology
• Engineering
• Computer And Information Sciences

The admissions process will begin with the submission of an application, transcripts, and standardized test scores, which are then reviewed by admissions staff. The majority of students at Oregon Institute of Technology scored within the range of 1310 to 1640 on the SAT exam. OIT has an acceptance rate of around 64% of which only 47% chose to enroll. More information regarding admissions can be found at oit.edu.

The cost of tuition is different for in-state and out-of-state residents. In-state residents pay close to $8,700 and nonresidents pay $24,000 per year. The cost of on-campus housing is estimated to be $5,000 for the year. Oregon Institute of Technology may help with costs by offering financial aid for students that are eligible as loans, grants, scholarships and work study programs.

The mascot for OIT is the "Hustlin' Owls", and they participate in intercollegiate athletic programs through the NAIA. Available athletic programs offered may include the following:

• Baseball (NAIA Division II)
• Basketball (NAIA Division II)
• Soccer (NAIA Division II)
• Softball (NAIA Division II)

Students should visit the school's http://www.oit.edu to view additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Oregon Institute of Technology offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Portland-Vancouver-Hillsboro, OR-WA
  • Total Employment: 3
  • Average Hourly Rate: $57.98
  • Average Annual Salary: $120600

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).