Advertising and Marketing Degree

The advertising and marketing program at Pennsylvania State University – Penn State Erie – Behrend College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Pennsylvania colleges that offer advertising and marketing degrees.

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Pennsylvania State University – Penn State Erie – Behrend College

800 Manchester Ave, Media, PA

Pennsylvania State University - Penn State Erie - Behrend College, a public institution, offers a large number of degree programs, allowing students to choose which major is right for them. Located in Erie, Pennsylvania, the school offers a rural setting for students to study in. Approximately 4,400 students enroll at Pennsylvania State University - Penn State Erie - Behrend College annually.

Here is a list of some of the popular programs Pennsylvania State University - Penn State Erie - Behrend College offers:

• Business And Marketing Studies
• Engineering Technology
• Psychology
• Engineering

Students applying for admission are asked to submit an application, transcripts, standardized test scores and any requested letters of recommendations, which will then be reviewed by admissions staff. The most common scores among applicants accepted to Pennsylvania State University - Penn State Erie - Behrend College are between 20 - 26 on the ACT, or 1390 - 1700 for the SAT exam. Roughly 80 percent of all students that applied were admitted at this school, with 38 percent of those accepted choosing to attend. More information regarding admissions can be found here.

The cost of tuition is different for in-state and out-of-state residents. In-state residents pay nearly $15,000 and out-of-state residents pay $22,000 annually. On-campus housing is available for students and costs approximately $5,200 each year. Pennsylvania State University - Penn State Erie - Behrend College may provide financial aid for students that are eligible as grants and loans.

Pennsylvania State University - Penn State Erie - Behrend College has several athletic programs overseen by the NCAA. Athletic programs that are available include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Golf (NCAA Division III)

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Pennsylvania State University – Penn State Erie – Behrend College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Camden, NJ Metropolitan Division
  • Total Employment: 700
  • Average Hourly Rate: $63.29
  • Average Annual Salary: $131650
• Philadelphia, PA Metropolitan Division
  • Total Employment: 970
  • Average Hourly Rate: $77.58
  • Average Annual Salary: $161360
• Wilmington, DE-MD-NJ Metropolitan Division
  • Total Employment: 770
  • Average Hourly Rate: $75.53
  • Average Annual Salary: $157100

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).