Advertising and Marketing Degree

The advertising and marketing program at Pennsylvania State University – Penn State Harrisburg prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Pennsylvania colleges that offer advertising and marketing degrees.

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Pennsylvania State University – Penn State Harrisburg

Tulpehocken Road, Reading, PA

Pennsylvania State University - Penn State Harrisburg provides a variety of program options for students to aid them in their growth and development. The school is located in Middletown, Pennsylvania and publically funded. Enrollment at Pennsylvania State University - Penn State Harrisburg exceeds four thousand per year.

Students can pick from a few areas of study, including:

• Education
• Business And Marketing Studies
• Engineering
• Psychology

The admissions process starts with the submission of an application, transcripts, and test scores, which are then evaluated by the admissions office. Either the ACT or SAT exam must be taken in order to apply to this school. Scores in a range of 21 to 24 on the ACT or 1320 to 1660 on the SAT are recommended to increase your chances for getting accepted. Approximately 80 percent of all students that applied were accepted at this school, with 26 percent of those admitted choosing to enroll. More information on admissions can be found at admissions.psu.edu.

The tuition at this school varies based on the state of residence of the student. In-state residents pay close to $15,000 per year, while out-of-state residents are charged $22,000 annually. Housing may be available for those that would like to live on-campus for around a cost of $6,600 for the year. Some students at this school may qualify for financial aid, which is generally provided in the form of loans, grants, scholarships and work study programs.

Pennsylvania State University - Penn State Harrisburg has a variety of athletic programs overseen by the NCAA. Available athletic programs offered may include but not limited to:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Golf (NCAA Division III)
• Soccer (NCAA Division III)
• Softball (NCAA Division III)

Students may visit the Pennsylvania State University - Penn State Harrisburg website to obtain a complete list of academic programs offered, student services, and more.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Pennsylvania State University – Penn State Harrisburg offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Reading, PA
  • Total Employment: 150
  • Average Hourly Rate: $76.25
  • Average Annual Salary: $158600

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).