Advertising and Marketing Degree

The advertising and marketing program at Pittsburg State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Kansas colleges that offer advertising and marketing degrees.

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Pittsburg State University (Pitt State)

4370 W. 109th Street Suite 200, Overland Park, KS

Pittsburg State University is a public university that has a large selection of majors and degree programs available for students to choose from. The school is located in Pittsburg, Kansas, in a predominantly rural area. Approximately 7,100 students are enrolled yearly at Pitt State.

Students can choose from several areas of study, including but not limited to:

• Education
• Health And Clinical Professions
• Communications And Journalism
• Business And Marketing Studies
• Biological And Biomedical Sciences

Students applying for admission are usually asked to submit an application, transcripts, test scores and any requested personal statements, which will then be reviewed by the school. Most students accepted to Pitt State score in a range of 19 to 24 on the ACT exam. 77% of those students that apply are accepted to Pittsburg State University, of which 52% choose to attend. More information on admissions can be found here.

The tuition at Pittsburg State University varies based on the state of residence of the student. In-state residents pay close to $5,700 per year and out-of-state residents are charged $16,000 annually. Financial aid may be offered to students that meet the necessary requirements.

The Pittsburg State University "Gorillas" have a number of intercollegiate athletic programs through participation in the NCAA. Available athletic programs offered may include but not limited to:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Track & Field (NCAA Division II)

Contact information, academics information, areas of study offered, and much more may be accessed on school's website at http://www.pittstate.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Pitt State offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Kansas City, MO-KS
  • Total Employment: 1
  • Average Hourly Rate: $61.85
  • Average Annual Salary: $128660

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).