Advertising and Marketing Degree

The advertising and marketing program at Prairie View A&M University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Texas colleges that offer advertising and marketing degrees.

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Prairie View A&M University (PVAMU)

3837 Simpson Stuart Rd, Dallas, TX

Prairie View A&M University is a public historically black institution located in Prairie View, TX. A majority of historically black colleges and universities (also known as HBCUs) were founded after the civil war to provide newly freed African Americans with educational opportunities. As a land grant institution this school is among larger public institutions in the state of Texas. Enrollment at Prairie View A&M University exceeds eight thousand per year.

Students can pick from many areas of study, including but not limited to:

• Psychology
• Health And Clinical Professions
• Education
• Security And Protective Services
• Interdisciplinary Studies
• Business And Marketing Studies

To be considered for admissions, applicants may be required to fill out an application, write a personal statement, and submit school records, which are then evaluated by the admissions committee. An ACT or SAT exam is required prior to applying, with scores between 1110 - 1370 for the SAT exam and within the range of 15 - 20 for the ACT exam is common among students admitted to PVAMU. 40% of applicants are admitted to this school, of which 48% choose to enroll. More information regarding admissions can be found at pvamu.edu.

The cost of tuition varies for in-state and nonresidents. In-state residents pay close to $6,700 and out-of-state residents pay $15,000 annually. Student housing is available for students, and generally costs about $5,400 each year. Students at this school may be eligible for aid which is generally grants and loans.

The mascot for Prairie View A&M University is the "Panthers", and they participate in intercollegiate athletic programs through the NCAA. Available athletic programs offered may include:

• Baseball (NCAA Division I-AA)
• Basketball (NCAA Division I-AA)
• Track & Field (NCAA Division I-AA)

Students can visit the PVAMU website to obtain a complete list of academic programs offered, financial aid details, and more that is available at this school.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Prairie View A&M University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Dallas-Plano-Irving, TX Metropolitan Division
  • Total Employment: 3
  • Average Hourly Rate: $70.82
  • Average Annual Salary: $147310
• Fort Worth-Arlington, TX Metropolitan Division
  • Total Employment: 390
  • Average Hourly Rate: $60.31
  • Average Annual Salary: $125440

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).