Advertising and Marketing Degree

The advertising and marketing program at Radford University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Virginia colleges that offer advertising and marketing degrees.

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Radford University (PVCC)

501 College Drive, Charlottesville, VA

Radford University, located in Radford, Virginia, was established in 1910 as a women's institution dedicated to producing teachers for Virginia's planned expansion of its education system. Over the years the school grew in scope, offering a variety of educational opportunities for women. In the 1970's Virginia began the process of dismantling gender segregation from its public schools resulting in the renaming of Radford University and the eventual admission of men to the school. Today the school continues to grow, providing new programs of study as well as the renovation of existing facilities and the construction of new buildings to provide even more educational opportunities for students.

Academics

Radford University offers a plethora of programs aimed at providing students a wide variety of choices in regards to their education and future. Radford offers undergraduate and graduate degrees, as well as a large number of minor studies to accompany majors. The school also offers certificate programs in a small number of fields. The school is dedicated to academic excellence, and to that end is constantly reviewing programs and modernizing facilities to ensure that information and services are up to date. Such dedication guarantees that graduates will have received a quality education from which to build their career.

Programs offered include:

• Accounting
• Art History
• Cinematic Arts
• Finance
• Social Work

Admissions

Students interested in attending Radford University must complete and submit the admissions application along with any relevant transcripts and test scores. The school highly recommends that students interested in attending take the time to visit the campus either through an open house event or scheduled appointment. Students will be evaluated based on their transcripts, test scores and application and will receive notification of admission shortly after submission. Financial aid is available in the form of grants, loans and scholarships. Interested students should visit the financial aid office and speak with a counselor to begin the application process and determine if and which awards an individual may be eligible for.

Athletics

The Radford Highlanders compete in the Big South Conference of the NCAA. The school operates 19 athletic programs for men and women. The men's rugby club has won two national championships, and is the only Radford Athletic team to have won a championship, though the men's basketball  and tennis team, as well as the women's softball team have won Big South Conference tournaments.

Athletic programs offered:

• Baseball and Softball
• Basketball
• Soccer
• Golf
• Tennis
• Cross Country
• Track and Field
• Swimming and Diving
• Volleyball
• Field Hockey

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. PVCC offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Charlottesville, VA
  • Total Employment: 70
  • Average Hourly Rate: $76.90
  • Average Annual Salary: $159960

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).