Advertising and Marketing Degree

The advertising and marketing program at Rhode Island College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Rhode Island colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

Rhode Island College (RIC)

1 Cunningham Square, Providence, RI

Rhode Island College is a public institution that has a large selection of majors and degree programs available for students to choose from. The school is located in Providence, Rhode Island, in a predominantly suburban area. Around nine thousand students enroll at RIC yearly.

Students can choose from a few areas of study, including but not limited to:

• Psychology
• Health And Clinical Professions
• Education
• Communications And Journalism
• Business And Marketing Studies

The admissions process will begin with the submission of an application, transcripts, and standardized test scores, which are then reviewed by admissions staff. A SAT or ACT exam is required prior to applying, with scores within the range of 1250 - 1560 on the SAT and in a range of 16 - 20 on the ACT is typical among students admitted to RIC. This school accepts approximately 80% of applicants yearly. Of those accepted, about 38% registered for enrollment. More information regarding admissions can be found at ric.edu.

Tuition & fees at Rhode Island College are different for in-state and out-of-state residents. In-state tuition costs around $8,000 per year and out-of-state tuition costing $19,000 per year. The price of on-campus housing is estimated to be $5,800 per year. Some students at RIC may qualify for financial aid, which is generally provided as grants or student loans.

The Rhode Island College "Anchormen" have a number of intercollegiate athletic programs through participation in the NCAA. Athletic programs offered may include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Golf (NCAA Division III)

Students should visit the RIC website to get a complete list of areas of study, programs, student services, and more.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Rhode Island College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).