Advertising and Marketing Degree

The advertising and marketing program at Rowan University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New Jersey colleges that offer advertising and marketing degrees.

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Rowan University

Also known as Rowan College of New Jersey

900 Lakewood Ave, Lakewood, NJ

Rowan University is a public institution located in Glassboro, New Jersey and provides a large number of educational opportunities for students. Rowan University has a yearly student enrollment of nearly eleven thousand.

A list of some of the more popular programs offered are:

• Education
• Business And Marketing Studies
• Security And Protective Services
• Psychology
• Communication Technology

To be considered for admissions, students may be asked to fill out an application, write a personal statement, and submit school transcripts, which are then studied by admissions staff. Most students at this school scored within the range of 1530 to 1760 on the SAT. 57% of applicants are accepted to Rowan University, of which 35% choose to enroll. More information on admissions can be found here.

The tuition at this school varies based on the state of residence of the student. In-state residents pay approximately $13,000 per year and out-of-state residents are charged $22,000 per year. The price of on-campus housing is around $7,400 per year. Students at Rowan University may be eligible for aid which is typically grants and loans.

The Rowan University Professors participate in several intercollegiate athletic programs, within the NCAA organization. Athletic programs that are available may include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Track & Field (NCAA Division III)

To see a full list of academic programs offered, enrollment information, financial aid details, and more, please visit the school's website at www.rowan.edu.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Nassau County-Suffolk County, NY Metropolitan Division
  • Total Employment: 1
  • Average Hourly Rate: $79.89
  • Average Annual Salary: $166180
• Newark, NJ-PA Metropolitan Division
  • Total Employment: 4
  • Average Hourly Rate: $81.89
  • Average Annual Salary: $170320

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).