Advertising and Marketing Degree

The advertising and marketing program at Rutgers University – Newark prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New Jersey colleges that offer advertising and marketing degrees.

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Rutgers University – Newark

83 Somerset St, New Brunswick, NJ

Rutgers University - Newark, a public institution, offers a large number of educational opportunities, allowing students to choose which major is right for them. Located in Newark, NJ, it offers an urban setting for students to study in. Enrollment at Rutgers University-Newark is nearly twelve thousand per year.

Areas of study available at Rutgers University-Newark include but are not limited to:

• Business And Marketing Studies
• Legal Professions And Studies
• Security And Protective Services
• Psychology
• Health And Clinical Professions

The admissions process will include the submission of an application, school records, and test scores, which are then evaluated by the admissions office. Most students admitted to Rutgers University-Newark score in a range of 1440 - 1740 on the SAT. Rutgers University - Newark accepts about 50 percent of applicants annually. Of those students admitted, about 16 percent registered for enrollment. More information regarding admissions can be found at admissions.rutgers.edu.

The tuition at Rutgers University - Newark varies based on the state of residence of the student. In-state residents pay close to $14,000 per year, while out-of-state residents are charged $27,000 annually. Housing may be available for those who wish to live on-campus for around a cost of $8,300 annually. Financial aid may be provided to students that meet the necessary requirements by way of scholarships, grants, and loans.

The Rutgers University-Newark Scarlet Raiders participate in several athletic programs, overseen by the NCAA. Athletic programs offered include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Track & Field (NCAA Division III)
• Soccer (NCAA Division III)
• Softball (NCAA Division III)

Students who would like to see more about Rutgers University - Newark may take a look at their website at http://www.rutgers.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Rutgers University – Newark offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Nassau County-Suffolk County, NY Metropolitan Division
  • Total Employment: 1
  • Average Hourly Rate: $79.89
  • Average Annual Salary: $166180
• Newark, NJ-PA Metropolitan Division
  • Total Employment: 4
  • Average Hourly Rate: $81.89
  • Average Annual Salary: $170320

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).