Advertising and Marketing Degree

The advertising and marketing program at Saint Cloud State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Minnesota colleges that offer advertising and marketing degrees.

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Saint Cloud State University

1540 Northway Drive, Saint Cloud, MN

SCSU, a public institution, offers an assortment of degree programs, allowing students to choose which major is right for them. Located in Saint Cloud, Minnesota, it offers an urban setting for students to study in. Nearly nineteen thousand students enroll at SCSU yearly.

Areas of study available at SCSU include but are not limited to:

• Business And Marketing Studies
• Communications And Journalism
• Liberal Arts And Sciences
• Interdisciplinary Studies

To be considered for admissions, applicants may be required to complete an application, provide letters of recommendations, and submit school transcripts, which are then reviewed by the admissions staff. Students may take either the SAT or ACT scores to be considered for admissions to SCSU. A score in a range of 926 to 1203 on the SAT, or 19 to 24 for the ACT is common among accepted students. This school has an acceptance rate of about 90% of which only 40% decided to enroll. More information on admissions can be found at stcloudstate.edu.

The cost of tuition varies for in-state and out-of-state residents. In-state residents pay close to $7,800, while nonresidents pay $16,000 for the year. Housing may be available for those that would like to live on-campus for a cost of $4,600 annually. Financial aid may be provided to students that meet the necessary requirements.

SCSU offers a variety of athletic programs overseen by the NCAA. Available athletic programs offered:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Track & Field (NCAA Division II)

Students may take a look at the school's http://www.stcloudstate.edu to view additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Saint Cloud State University has offered the following program levels for students:

• Less Than One Year Certificate
• Bachelor's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• St. Cloud, MN
  • Total Employment: 120
  • Average Hourly Rate: $54.66
  • Average Annual Salary: $113690

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).