Advertising and Marketing Degree

The advertising and marketing program at Salisbury University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Maryland colleges that offer advertising and marketing degrees.

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Salisbury University (SU)

7930 Eastern Ave, Suite 5, Baltimore, MD

SU is a public university that has a fair number of programs available for students to choose from. The school is located in Salisbury, Maryland, in a predominantly suburban area. Over 8,400 students enroll at SU annually.

Areas of study offered at SU include:

• Communications And Journalism
• Business And Marketing Studies
• Psychology
• Biological And Biomedical Sciences

To be considered for admissions, students may be required to complete an application, provide letters of recommendations, and submit test scores or other school records, which are then evaluated by the admissions office. Students may submit either the SAT or ACT exam scores to be considered for admissions at Salisbury University. A score in a range of 1600 - 1820 on the SAT, or 22 - 26 for the ACT is common among accepted students. Roughly 50% of all students that applied were accepted at SU, with 29% of those accepted choosing to enroll. More information on admissions can be found at salisbury.edu.

The tuition at SU varies based on the state of residence of the student. In-state residents pay close to $8,100 per year, while out-of-state residents are charged $17,000 for the year. Housing is available for students and costs approximately $5,200 each year. Financial aid may be offered to students that meet the necessary requirements.

The mascot for Salisbury University is the "Sea Gulls", and they participate in intercollegiate athletic programs through oversight by the NCAA. Athletic programs available may include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Track & Field (NCAA Division III)

Contact information, tuition information, areas of study offered, and more may be viewed on school's website at http://www.salisbury.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Salisbury University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Baltimore-Columbia-Towson, MD
  • Total Employment: 1
  • Average Hourly Rate: $65.46
  • Average Annual Salary: $136160

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).