Public Relations Degree

The public relations program at San Jose State University prepares students for careers as a promotions assistant, public relations specialist, and public relations manager. The program focuses on theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public. Program course include: public relations theory, principles of advertising, message design, image management, special event management, media relations, community relations, public affairs, and internal communications. Get more details below including other California colleges that offer public relations degrees.

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San Jose State University

2100 Moorpark Ave, San Jose, CA

San Jose State University (SJSU) is located in downtown San Jose, California, the heart of what is known as "Silicon Valley" - a busy area for the high-technology industry. The SJSU location is halfway between San Francisco and Monterey, California.  SJSU is one of 23 campuses in the California State University system, and offers more than 134 undergraduate and graduate degrees in 110 concentrations or areas of emphasis.

SJSU boasts many famous and illustrious alumni including author Amy Tan, Olympic medallists Lee Evans and Chuck Adkins, and gorilla researcher and author Dian Fossey, among others.  SJSU is one of the top 200 research universities in the U.S.

History

San Jose State University was founded in 1857 as a frontier school that trained teachers.  Over time it matured into a metropolitan university.

Academics

San Jose State University follows the semester-format academic calendar, with a fall and spring semester.

Colleges and Schools

San Jose State University offers 69 undergraduate and 65 graduate degrees in a full range of majors, with a selection of minors, from its seven colleges and many departments, including:

• Applied Sciences & Arts
• Business
• Education
• Engineering
• Humanities & the Arts
• Science
• Social Sciences

SJSU also offers many certificate programs.

Student Life

San Jose State University offers its students the opportunity to participate in more than 150 clubs and organizations as well as NCAA athletics. SJSU also offers on-campus access to many student resources including student housing and dining, events, study abroad programs, student advising and learning assistance, career advising, a health center, and more.

Athletics

The SJSU athletics department competes in many intercollegiate sports with its "Spartans" teams, including:

Men's Sports:

• Baseball
• Basketball
• Cross Country
• Football
• Golf
• Soccer

Women's Sports:

• Basketball
• Cross Country
• Golf
• Gymnastics
• Soccer
• Softball
• Swimming/Diving
• Tennis
• Volleyball
• Water Polo

Community Life

Students from San Jose State University benefit from the campus's location in the heart of "Silicon Valley" through the many research programs and internships offered at local Silicon Valley companies.  Further, San Jose is a cultural metro center with many opportunities for recreation, arts and entertainment.  It also is conveniently located to San Francisco and coastal cities like Santa Cruz and Carmel.

Students Enrolled in the Public Relations Program

Get more details below regarding enrollment, academics, and school demographics. San Jose State University offers a bachelor's degree program in public relations.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Career Outlook & Projections ()

According to the BLS, advertising and promotions managers employment is expected to grow at a rate of 4.7% from 2014 to 2024

Salary & Wages

• San Jose-Sunnyvale-Santa Clara, CA
  • Total Employment: 130
  • Average Hourly Rate: $48.93
  • Average Annual Salary: $101770

Public Relations and Fundraising Managers

Description

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

Career Outlook & Projections ()

According to the BLS, public relations and fundraising managers employment is expected to grow at a rate of 7.1% from 2014 to 2024

Salary & Wages

• San Jose-Sunnyvale-Santa Clara, CA
  • Total Employment: 470
  • Average Hourly Rate: $71.39
  • Average Annual Salary: $148490

Communications Teachers, Postsecondary

Description

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).