Advertising and Marketing Degree

The advertising and marketing program at Savannah State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Georgia colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

Savannah State University (SCAD)

342 Bull St, Savannah, GA

Savannah State University is a public historically black institution located in Savannah, Georgia. Most historically black colleges and universities (also known as HBCUs) were established after the civil war to provide newly freed African Americans with educational opportunities. Approximately 4,100 students are enrolled annually at Savannah State University.

Areas of study available at Savannah State University include:

• Communications And Journalism
• Psychology
• Security And Protective Services
• Public Administration And Social Services
• Business And Marketing Studies

The school has an open enrollment policy, accepting all students that meet the requirements for admission. Submission of transcripts, records, test scores, and admissions essays may be requested for certain programs. More information on admissions can be found here.

The tuition at SSU varies based on the state of residence of the student. In-state residents pay around $6,500 per year and out-of-state residents are charged $19,000 per year. On-campus housing is available for students, and generally costs around $3,300 each year. Some students at SSU may qualify for financial aid, which is generally provided as grants or student loans.

The Savannah State University Tigers participate in several intercollegiate athletic programs, overseen by the NCAA. Athletic programs available may include:

• Baseball (NCAA Division I-AA)
• Basketball (NCAA Division I-AA)
• Track & Field (NCAA Division I-AA)
• Football (NCAA Division I-AA)
• Golf (NCAA Division I-AA)

Students who wish to learn more about this school may visit their website at http://www.savannahstate.edu/.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. SCAD offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Savannah, GA
  • Total Employment: 40
  • Average Hourly Rate: $44.83
  • Average Annual Salary: $93250

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).