Advertising and Marketing Degree

The advertising and marketing program at Shippensburg University of Pennsylvania prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Pennsylvania colleges that offer advertising and marketing degrees.

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Shippensburg University of Pennsylvania (Ship)

200 Sterling Ave, Sharon, PA

Ship is a public institution that has a fair number of degree programs available for students to choose from. The school is located in Shippensburg, Pennsylvania, in a predominantly rural area. Approximately eight thousand students are enrolled per year at Ship.

Here is a list of some of the popular programs Shippensburg University of Pennsylvania offers:

• Education
• Business And Marketing Studies
• Psychology
• Security And Protective Services
• Communications And Journalism

To be considered for admissions, students may be required to fill out an application, write a personal statement, and submit high school records and test scores, which are then studied by the admissions committee. Very common exam scores among students admitted to Ship are within the range of 17 to 22 for the ACT exam, or 1300 to 1580 on the SAT. Approximately 80 percent of all students that applied were accepted at Shippensburg University of Pennsylvania, with 32 percent of those admitted choosing to attend. More information regarding admissions can be found at ship.edu.

Tuition & fees at Ship vary for in-state and out-of-state residents. In-state tuition costs around $9,700 per year, while out-of-state tuition costing $20,000 annually. The cost of on-campus housing is about $4,400 for the year. Financial aid may be provided to students that meet the required requirements by way of grants or student loans.

Athletic programs are available at Ship through the NCAA, allowing students to compete in intercollegiate athletics. Sports available may include:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Track & Field (NCAA Division II)

Students can take a look at the school's http://www.ship.edu/ to see additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Ship offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Youngstown-Warren-Boardman, OH-PA
  • Total Employment: 80
  • Average Hourly Rate: $44.59
  • Average Annual Salary: $92740

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).