Advertising and Marketing Degree

The advertising and marketing program at South Carolina State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other South Carolina colleges that offer advertising and marketing degrees.

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South Carolina State University

103 Tom Trout Drive, Conway, SC

South Carolina State University is a public historically black institution located in Orangeburg, SC. Most historically black colleges and universities (also known as HBCUs) were established after the civil war to provide newly freed African Americans with educational opportunities. As a land grant institution this school is one of the larger public institutions in the state of South Carolina. Nearly four thousand students enroll at South Carolina State University per year.

Areas of study offered at SC State include but are not limited to:

• Family And Consumer Sciences
• Business And Marketing Studies
• Biological And Biomedical Sciences
• Education
• Psychology

The admissions process begins with the submission of an application, transcripts, and test scores, which are then reviewed by admissions staff. Either the ACT or SAT exam must be taken to apply to this school. Scores in a range of 15 to 19 on the ACT or 760 to 930 on the SAT are needed to greatly increase the chance of getting accepted. Approximately 100 percent of all applicant were admitted at South Carolina State University, with 27 percent of those admitted choosing to enroll. More information regarding admissions can be found here.

The cost of undergraduate tuition varies for in-state and nonresidents. In-state residents pay approximately $10,000 and out-of-state residents pay $20,000 for the year. The price of on-campus housing is around $6,100 per year. Financial aid may be offered to students that meet the required requirements.

The South Carolina State University Bulldogs participate in a number of athletic programs, as part of the NCAA organization. Athletic programs available may include:

• Basketball (NCAA Division I-AA)
• Track & Field (NCAA Division I-AA)
• Football (NCAA Division I-AA)
• Golf (NCAA Division I-AA)

Students may visit the SC State website to see a complete list of areas of study, programs, financial aid details, and more that is available at this school.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. South Carolina State University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Myrtle Beach-Conway-North Myrtle Beach, SC-NC
  • Total Employment: 60
  • Average Hourly Rate: $45.15
  • Average Annual Salary: $93910

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).