Advertising and Marketing Degree

The advertising and marketing program at Southeast Missouri State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Missouri colleges that offer advertising and marketing degrees.

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Southeast Missouri State University (Stephens)

1200 E Broadway, Columbia, MO

Southeast Missouri State University provides a variety of degree programs for students to aid them in their growth and development. The school is located in Cape Girardeau, MO and publically funded. Approximately eleven thousand students enroll at Southeast Missouri State University per year.

A list of some of the more popular programs offered are:

• Liberal Arts And Sciences
• Communications And Journalism
• Health And Clinical Professions
• Education

To be considered for admissions, applicants may be asked to complete an application, write a personal statement, and submit test scores or other school records, which are then reviewed by the admissions staff. Students may submit either the SAT or ACT scores to be considered for admissions to SE. A score between 890 - 1190 on the SAT, or 20 - 25 for the ACT is common among admitted students. More information from the admissions office can be found at semo.edu.

The tuition at Southeast Missouri State University varies based on the state of residence of the student. In-state residents pay around $7,200 per year and out-of-state residents are charged $13,000 for the year. Housing is available on-campus for students. The annual cost of housing is around $5,700. Students at this school may be eligible for aid which is typically grants and loans.

The Southeast Missouri State University Redhawks participate in several intercollegiate athletic programs, overseen by the NCAA. Available athletic programs offered:

• Baseball (NCAA Division I-AA)
• Basketball (NCAA Division I-AA)
• Track & Field (NCAA Division I-AA)

For a complete list of academic programs offered, enrollment information, student services, and more, please visit the school's website at semo.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Southeast Missouri State University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Columbia, MO
  • Total Employment: 70
  • Average Hourly Rate: $56.35
  • Average Annual Salary: $117200

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).