Advertising and Marketing Degree

The advertising and marketing program at Southeastern Oklahoma State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Oklahoma colleges that offer advertising and marketing degrees.

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Southeastern Oklahoma State University

140 W Main St, Durant, OK

Southeastern Oklahoma State University provides a variety of degree programs for students to guide them in their growth and development. The school is located in Durant, Oklahoma and publically funded. Southeastern Oklahoma State University has an annual student enrollment of around 4,200.

Areas of study available at SE include but are not limited to:

• Engineering Technology
• Education
• Liberal Arts And Sciences
• Engineering
• Psychology
• Recreation And Fitness Studies

Students applying for admission are usually required to submit an application, transcripts, records, standardized test scores and any requested letters of recommendations, which will then be reviewed by the admissions office. Most students at Southeastern Oklahoma State University scored within the range of 18 - 22 on the ACT. 78% of students that apply are admitted to Southeastern Oklahoma State University, of which 72% choose to attend. More information on admissions can be found at se.edu.

Tuition & fees at Southeastern Oklahoma State University are different for in-state and out-of-state residents. In-state tuition costs close to $5,300 per year with out-of-state tuition costing $13,000 annually. Student housing is available for students, which costs about $2,300 for the year. Some students at this school may qualify for financial aid, which is typically provided as grants or student loans.

The Southeastern Oklahoma State University Savage Storm participate in several athletic programs, as part of the NCAA organization. Available sports offered:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Football (NCAA Division II)
• Golf (NCAA Division II)

Contact information, financial aid information, programs, and more may be accessed on school's website at http://www.se.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Southeastern Oklahoma State University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).