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Advertising and Marketing Degree

The advertising and marketing program at Southern Illinois University Carbondale prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Illinois colleges that offer advertising and marketing degrees.

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Southern Illinois University Carbondale

211 E Third St, Sterling, IL

Southern Illinois University Carbondale (SIUC) is public research university. It is located in Carbondale, Illinois on a large, picturesque campus. SIUC ranks among the top universities in the U.S. It offers undergraduate degrees in a comprehensive range of academic subjects and graduate and professional degrees in law, medicine, and nearly everything else from agricultural sciences to zoology.

SIUC is very strong in the creative and performing arts, which provide excellent education to students in these programs and excellent entertainment to faculty, staff and the community. Many of the SIUC programs in research, civic and social development are designed to benefit the local region and community. The university's extensive selection of academic programs promotes intellectual and cultural pluralism and participation of a wide range of students from different backgrounds. SIUC offers a cosmopolitan atmosphere and robust education in a traditional college town.


Southern Illinois University Carbondale was founded in 1869 as the second teacher's college in the state of Illinois. It had 12 academic departments when it opened, and a class of 143 students.


The academic calendar for Southern Illinois University Carbondale follows the semester format, with fall and spring semesters, a May-June intersession, and an 8-week summer session.

Colleges and Schools

  • Agricultural Sciences
  • Applied Sciences and Arts
  • Business
  • Education and Human Services
  • Engineering
  • Liberal Arts
  • Mass Communication and Media Arts
  • Science
  • Graduate School
  • School of Law
  • School of Medicine

Student Life

Student services at Southern Illinois University Carbondale include veteran's resources, disability support, a student health center, English as a Second Language, a first year student program, on campus housing, a student center, recreation center, student blogs, and more.

For students who wish to become involved beyond the classroom, there are many student groups and organizations, many active fraternities and sororities, multicultural programs and activities, student leadership, volunteerism, and service learning programs, among others.

"Saluki" students who visit the Student Center can find information about attending a film, concert, lecture or special event. Students may wish to participate in a game of bowling or billiards, grab a bite to eat or create something at the Craft Shop.

Campus venues include:

  • SIUC Arena
  • Kleinau Theatre
  • McLeod Theater
  • Shryock Auditorium
  • Touch of Nature
  • University Museum
  • Southern Lights Entertainment
  • Southern Illinois Symphony Orchestra


The official school colors for Southern Illinois University Carbondale are maroon and white, with black as an accent color. The athletic teams for many years were nicknamed the "Maroons." The team nickname, and the university's mascot, changed to a Saluki in the early 1950s. The athletic teams are now referred to as the Southern Illinois "Salukis."

The Saluki is a breed of dog, also referred to as an Egyptian Hound or Persian Hound, which is a speedy dog similar to a greyhound. The choice of this dog for a mascot may seem unusual, unless you know that the southern counties of Illinois have historically been referred to as "Egypt" by those who reside in northern Illinois. It is believed that this tradition stems from a drought that occurred in the northern Illinois counties in the early 1800s, when many hungry northerners headed south to fertile and rainy "Egypt" to buy corn and other produce or crops.

Two rhyming verses have been penned by former Southern Illinois staff and fans in reference to Southern Illinois' Saluki mascot:

Princeton has its Tiger. B.C. has its Eagle,

Rutgers is the Queensmen, a title truly regal.

But from frigid New York City to Kentucky's old Paduchee,

There's just one burning question - what the hell is a Saluki?

Old Duke has its Devils Blue; St. Louis plays its Bills.

Texas Western digs the Miners like there's gold in them thar hills.

But from Loo'ville on the bluegrass to St. Peter's on the bogs,

The scene was bad last winter; they all went to the dogs.


The Southern Illinois "Salukis" athletic teams compete in several intercollegiate sports, including:

Men's Sports:

  • Baseball
  • Basketball
  • Cross Country
  • Football
  • Golf
  • Swimming
  • Tennis
  • Track 

Women's Sports:

  • Basketball
  • Cross Country
  • Golf
  • Softball
  • Swimming
  • Tennis
  • Track
  • Volleyball

Community Life

Carbondale is the capital city of Southern Illinois. It is next to the scenic Shawnee National Forest, which is often referred to as "The Garden of the Gods," offers many sights and opportunities for outdoor activities. Giant City State Park also offers opportunities for outdoor adventure.

The city of Carbondale has a central square or pavilion area that is a hub of activity, offering many venues for dining, shopping and entertainment. This community is a large college town with a lot of charm.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Southern Illinois University Carbondale offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)


Students by Race (2019)

Non Resident Alien2

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Students who have completed the Advertising and Marketing program at Southern Illinois University Carbondale, have entered into some of these more popular career paths listed below:

Advertising and Promotions Managers


Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers


Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers


Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).

Admission Requirements & Details

The information regarding admissions below may give an overview of the students Southern Illinois University Carbondale accepts. The details may include application requirements and recommendations, as well as any AP or college credits that may be transferred.

College Credits Accepted

  • Dual Credits
  • Life Experience Credits
  • AP Course Credits
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Academics & Student Services

Student Services

To support students and graduates, Southern Illinois University Carbondale may offer services like those listed below:

  • Online course work available
  • Remedial courses
  • Counseling assistance
  • Work study style employment
  • Assisting students to find work
  • Child care

Intercollegiate Athletics

Southern Illinois University Carbondale is a Member of National Collegiate Athletic Association (NCAA), with many of the sports belonging to the NCAA Division I-FCS classification. The most popular sports played are listed below:

  • Baseball (Missouri Valley Conference)
  • Basketball (Missouri Valley Conference)
  • Track and Field (Missouri Valley Conference)
  • Football (Missouri Valley Conference)
  • Golf
  • Softball
  • Swimming and Diving
  • Volleyball
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