Advertising and Marketing Degree

The advertising and marketing program at Southern Utah University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Utah colleges that offer advertising and marketing degrees.

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Southern Utah University

150 E College Ave, Ephraim, UT

SUU is a public institution located in Cedar City, Utah and provides a large number of program options for students. Over eight thousand students enroll at SUU annually.

Students can select from many areas of study, including:

• Liberal Arts And Sciences
• Education
• Health And Clinical Professions
• Psychology

Students applying for admission are most often required to submit an application, transcripts, records, standardized test scores and any requested letters of recommendations, which will then be reviewed by admissions staff. The most common standardized test scores among applicants admitted to this school are between 19 to 26 on the ACT, or 1350 to 1700 on the SAT. 76% of those students that apply are accepted to Southern Utah University, of which 42 percent choose to enroll. More information from the admissions office can be found at suu.edu.

Tuition & fees at this school vary for in-state and nonresidents. In-state tuition costs around $5,700 per year, while out-of-state tuition costing $18,000 annually. Housing may be available for those that want to live on-campus at an estimated cost of $3,100 for the year. Students enrolled at this school may be eligible for aid which is typically scholarships, grants, and loans.

The mascot for Southern Utah University is the "Thunderbirds", and they participate in intercollegiate athletics through oversight by the NCAA. Sports available may include the following:

• Baseball (NCAA Division I-AA)
• Basketball (NCAA Division I-AA)
• Track & Field (NCAA Division I-AA)
• Football (NCAA Division I-AA)

Students may visit the SUU website to get a complete list of programs offered, admissions information, and more that is available at this school.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Southern Utah University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).