Advertising and Marketing Degree

The advertising and marketing program at Southwest Minnesota State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Minnesota colleges that offer advertising and marketing degrees.

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Southwest Minnesota State University

235 Marshall Ave, Saint Paul, MN

SMSU, a public institution, offers a variety of educational opportunities, allowing students to choose which major is right for them. Located in Marshall, Minnesota, it offers a rural setting for students to study in. Nearly six thousand students enroll at SMSU per year.

Here is a list of some of the popular programs SMSU offers:

• Education
• Business And Marketing Studies
• Recreation And Fitness Studies
• Psychology
• Biological And Biomedical Sciences

Students applying for admission are usually required to submit an application, transcripts, test scores and any requested letters of recommendations, which will then be reviewed by the admissions office. Most students at SMSU scored within the range of 19 - 24 on the ACT. SMSU accepts approximately 80% of applicants annually. Of those applicants accepted, nearly 35% enrolled. More information on admissions can be found at smsu.edu.

The cost of undergraduate tuition is approximately $8,500 annually. Tuition prices may change for any number of reasons, and therefore students should use the school's tuition calculator to identify their personalized cost estimate of attendance. Housing may be available for students that would like to live on-campus at an estimated cost of $4,600 for the year. Financial aid may be provided to students that meet the necessary requirements by way of scholarships, grants, and loans.

Southwest Minnesota State University offers a variety of athletic programs overseen by the NCAA. Athletic programs that are available include:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Football (NCAA Division II)

Students who would like to see more about Southwest Minnesota State University can visit their website at www.smsu.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Southwest Minnesota State University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Minneapolis-St. Paul-Bloomington, MN-WI
  • Total Employment: 6
  • Average Hourly Rate: $66.76
  • Average Annual Salary: $138850

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).