Advertising and Marketing Degree

The advertising and marketing program at Stephen F Austin State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Texas colleges that offer advertising and marketing degrees.

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Stephen F Austin State University

1001 E. University Avenue, Georgetown, TX

Stephen F Austin State University is a public university that has a large number of degree programs available for students to choose from. The school is located in Nacogdoches, Texas, in a predominantly rural area. SFASU has a yearly student enrollment of over 13,000.

A list of some of the more popular programs offered are:

• Interdisciplinary Studies
• Health And Clinical Professions
• Recreation And Fitness Studies
• Business And Marketing Studies
• Psychology
• Education

Students applying for admission are asked to submit an application, transcripts, standardized test scores and any requested personal statements, which will then be reviewed by the school. Either the SAT or ACT exam must be taken in order to be able to apply to this school. Scores within the range of 18 to 23 on the ACT or 1270 to 1580 on the SAT are needed to greatly increase your chances for getting accepted. 63% of those students that apply are accepted to Stephen F Austin State University, of which 37 percent choose to attend. More information regarding admissions can be found at sfasu.edu.

The cost of undergraduate tuition varies for in-state and out-of-state residents. In-state residents pay around $6,600, while out-of-state residents pay $15,000 per year. Some students at SFASU may be eligible for financial aid, which is generally offered as scholarships, grants, and loans.

Athletic programs are available at SFASU through the NCAA, allowing students to compete in intercollegiate athletics. Available athletic programs offered may include the following:

• Baseball (NCAA Division I-AA)
• Basketball (NCAA Division I-AA)
• Track & Field (NCAA Division I-AA)

Students should visit the SFASU website to obtain a complete list of programs offered, student services, and more.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Stephen F Austin State University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Austin-Round Rock, TX
  • Total Employment: 1
  • Average Hourly Rate: $73.67
  • Average Annual Salary: $153220

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).