Advertising and Marketing Degree

The advertising and marketing program at SUNY at Binghamton prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New York colleges that offer advertising and marketing degrees.

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SUNY at Binghamton

1400 Washington Avenue, Albany, NY

SUNY at Binghamton is a public institution that has a fair number of majors and degree programs available for students to choose from. The school is located in Vestal, New York, in a predominantly suburban area. SUNY at Binghamton has a yearly student enrollment of around fifteen thousand.

A list of some of the more popular programs offered are:

• Psychology
• English Language And Literature
• Social Sciences
• Health And Clinical Professions
• Biological And Biomedical Sciences

The admissions process will begin with the submission of an application, transcripts, records, and test scores, which are then evaluated by the admissions office. Most students admitted to this school achieve an SAT score between 1770 - 2030, or an ACT composite score between 26 - 30. Approximately 40% of all students that applied were admitted at this school, with 21% of those admitted choosing to enroll. More information from the admissions office can be found here.

The cost of undergraduate tuition varies for in-state and nonresidents. In-state residents pay nearly $7,900, while nonresidents pay $17,000 for the year. Housing may be available for students that would like to live on-campus for a cost of $8,300 each year. Students at this school may qualify for aid which is usually grants and loans.

Athletic programs are available at Binghamton University through the NCAA, allowing students to compete in intercollegiate sports. Available sports offered may include but not limited to:

• Baseball (NCAA Division I-AAA)
• Basketball (NCAA Division I-AAA)
• Track & Field (NCAA Division I-AAA)

Students should visit the SUNY at Binghamton website to obtain a complete list of academic programs offered, admissions information, and more.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. SUNY at Binghamton offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Albany-Schenectady-Troy, NY
  • Total Employment: 310
  • Average Hourly Rate: $76.15
  • Average Annual Salary: $158390

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).