Advertising and Marketing Degree

The advertising and marketing program at SUNY College at Brockport prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New York colleges that offer advertising and marketing degrees.

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SUNY College at Brockport

Also known as State University of New York

100 Seymour Rd, Utica, NY

SUNY College at Brockport is a public institution located in Brockport, NY and provides a large number of educational opportunities for students. About 8,600 students enroll at SUNY College at Brockport annually.

Here is a list of some of the popular programs SUNY College at Brockport offers:

• Education
• Health And Clinical Professions
• Psychology
• Business And Marketing Studies
• English Language And Literature
• Security And Protective Services

Students applying for admission are generally required to submit an application, school records, standardized test scores and any requested personal statements, which will then be reviewed by the school. Most students admitted to SUNY College at Brockport earn an SAT score within the range of 1420 - 1710, or an ACT composite score in a range of 21 - 25. Roughly 40% of all students that applied were admitted at SUNY College at Brockport, with 26% of those admitted choosing to enroll. More information from the admissions office can be found at brockport.edu.

The tuition at this school varies based on the state of residence of the student. In-state residents pay nearly $7,200 per year and out-of-state residents are charged $17,000 annually. The price of on-campus housing is estimated to be $7,500 per year. Some students at this school may be eligible for financial aid, which is typically offered as grants or student loans.

SUNY College at Brockport has a variety of athletic programs overseen by the NCAA. Athletic programs that are available include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Track & Field (NCAA Division III)
• Field Hockey (NCAA Division III)

Students should visit the school's http://www.brockport.edu to see additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. SUNY College at Brockport offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Utica-Rome, NY
  • Total Employment: 60
  • Average Hourly Rate: $71.44
  • Average Annual Salary: $148600

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).