Advertising and Marketing Degree

The advertising and marketing program at SUNY College at New Paltz prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New York colleges that offer advertising and marketing degrees.

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SUNY College at New Paltz

1 College Circle, Geneseo, NY

SUNY College at New Paltz, a public institution, offers an assortment of degree programs, allowing students to choose which major is right for them. Located in New Paltz, NY, the campus offers a rural setting for students to study in. SUNY College at New Paltz has an annual student enrollment of approximately seven thousand.

Here is a list of some of the popular programs SUNY College at New Paltz offers:

• Education
• English Language And Literature
• Psychology
• Social Sciences

Students applying for admission are usually asked to submit an application, transcripts, standardized test scores and any requested application essays, which will then be reviewed by admissions staff. An ACT or SAT exam may be required prior to applying, with scores in a range of 1550 to 1820 on the SAT and between 23 to 27 on the ACT is common among students accepted to SUNY New Paltz. This school has an admissions rate of 37 percent of which only 19 percent decided to attend. More information on admissions can be found at newpaltz.edu.

The cost of undergraduate tuition is different for in-state and out-of-state residents. In-state residents pay approximately $7,100 and out-of-state residents pay $17,000 per year. School housing is available on-campus for students. The yearly cost of housing is about $7,100. This school may offer financial aid for students that are eligible by way of scholarships, grants, and loans.

Athletic programs are available at SUNY College at New Paltz through the NCAA, allowing students to compete in intercollegiate athletics. Athletic programs that are available may include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Field Hockey (NCAA Division III)
• Lacrosse (NCAA Division III)

Contact information, academics information, programs, and much more may be viewed on school's website at http://www.newpaltz.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. SUNY College at New Paltz offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Rochester, NY
  • Total Employment: 480
  • Average Hourly Rate: $56.80
  • Average Annual Salary: $118130

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).