Advertising and Marketing Degree

The advertising and marketing program at SUNY College at Old Westbury prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New York colleges that offer advertising and marketing degrees.

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SUNY College at Old Westbury

33 West 42nd Street, New York, NY

SUNY College at Old Westbury, a public institution, offers a large number of degree programs, allowing students to choose which major is right for them. Located in Old Westbury, New York, the school offers a suburban setting for students to study in. Around four thousand students enroll at SUNY College at Old Westbury annually.

Here is a list of some of the popular programs SUNY College at Old Westbury offers:

• Business And Marketing Studies
• Psychology
• Education
• Social Sciences

To be considered for admissions, you may be asked to complete an application, write a personal statement, and submit school records, which are then evaluated by admissions staff. An ACT or SAT exam is required prior to applying, with scores between 1340 - 1570 on the SAT and between 19 - 22 on the ACT is common among students admitted to SUNY College at Old Westbury. An estimated 40 percent of all students that applied were admitted at this school, with 23 percent of those accepted choosing to enroll. More information from the admissions office can be found here.

Tuition & fees at this school vary for in-state and nonresidents. In-state tuition costs around $7,000 per year and out-of-state tuition costing $17,000 annually. Housing may be available for students that want to live on-campus for around a cost of $7,300 per year. Students enrolled at SUNY College at Old Westbury may qualify for aid which is usually scholarships, grants, and loans.

Athletic programs are available at SUNY College at Old Westbury through the NCAA, allowing students to compete in intercollegiate athletics. Sports available may include but not limited to:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Golf (NCAA Division III)

Students who wish to get more about this school can check out their website at http://www.oldwestbury.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. SUNY College at Old Westbury offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Nassau County-Suffolk County, NY Metropolitan Division
  • Total Employment: 1
  • Average Hourly Rate: $79.89
  • Average Annual Salary: $166180
• Newark, NJ-PA Metropolitan Division
  • Total Employment: 4
  • Average Hourly Rate: $81.89
  • Average Annual Salary: $170320

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).