Advertising and Marketing Degree

The advertising and marketing program at SUNY College at Plattsburgh prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New York colleges that offer advertising and marketing degrees.

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SUNY College at Plattsburgh

223 Store Hill Rd, Old Westbury, NY

SUNY College at Plattsburgh, a public institution, offers an assortment of educational opportunities, allowing students to choose which major is right for them. Located in Plattsburgh, New York, the school resides in a rural setting for students to study in. SUNY College at Plattsburgh has a yearly student enrollment of nearly six thousand.

Here is a list of some of the popular programs SUNY College at Plattsburgh offers:

• Psychology
• Education
• Business And Marketing Studies
• Security And Protective Services
• English Language And Literature

To be considered for admissions, applicants may be required to complete an application, provide letters of recommendations, and submit school transcripts, which are then studied by admissions officials. The most common exam scores among applicants accepted to SUNY College at Plattsburgh are in the range of 20 to 24 for the ACT exam, or 950 to 1110 on the SAT. 48% of students that apply are accepted to this school, of which 27 percent choose to attend. More information from the admissions office can be found at plattsburgh.edu.

The tuition at this school varies based on the state of residence of the student. In-state residents pay close to $7,100 per year, while out-of-state residents are charged $17,000 for the year. On-campus housing is available for students and costs about $6,700 per year. Some students at SUNY College at Plattsburgh may be eligible for financial aid, which is generally provided in the form of loans, grants, scholarships and work study programs.

Athletic programs are available at SUNY College at Plattsburgh through the NCAA, allowing students to participate in intercollegiate sports. Athletic programs available may include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Ice Hockey (NCAA Division III)

Students can visit the school's http://www.plattsburgh.edu to view additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. SUNY College at Plattsburgh offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Nassau County-Suffolk County, NY Metropolitan Division
  • Total Employment: 1
  • Average Hourly Rate: $79.89
  • Average Annual Salary: $166180
• Newark, NJ-PA Metropolitan Division
  • Total Employment: 4
  • Average Hourly Rate: $81.89
  • Average Annual Salary: $170320

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).