Advertising and Marketing Degree

The advertising and marketing program at Tarleton State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Texas colleges that offer advertising and marketing degrees.

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Tarleton State University

HWY 90 East, Alpine, TX

Tarlton provides a variety of program options for students to guide them in their growth and development. The school is located in Stephenville, Texas and publically funded. Tarlton has an annual student enrollment of over 11,000.

Areas of study available at Tarlton include but are not limited to:

• Interdisciplinary Studies
• Psychology
• Business And Marketing Studies
• Recreation And Fitness Studies

The admissions process starts with the submission of an application, transcripts, and standardized test scores, which are then evaluated by admissions staff. Either the ACT or SAT exam can be taken in order to apply to Tarlton. Scores between 18 to 23 on the ACT or 1280 to 1580 on the SAT are needed to greatly increase your chances for admission. This school has an acceptance rate of about 63% of which only 52% decided to enroll. More information on admissions can be found at tarleton.edu.

The tuition at Tarleton State University varies based on the state of residence of the student. In-state residents pay around $5,800 per year, while out-of-state residents are charged $14,000 annually. Student housing is available for students and costs about $4,700 each year. Some students at Tarleton State University may qualify for financial aid, which is generally offered as grants or student loans.

The mascot for Tarleton State University is the "Texans", and they participate in intercollegiate sports through the NCAA. Available sports offered:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Track & Field (NCAA Division II)
• Football (NCAA Division II)

Students can visit the Tarleton State University website to get a complete list of academic programs offered, admissions information, and more that is available at this school.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Tarleton State University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).