Advertising and Marketing Degree

The advertising and marketing program at Texas A&M University – Commerce prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Texas colleges that offer advertising and marketing degrees.

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Texas A&M University – Commerce

Also known as A&M Commerce

7101 University Avenue, Texarkana, TX

A&M Commerce, a public institution, offers a large number of educational opportunities, allowing students to choose which major is right for them. Located in Commerce, TX, the school offers a rural setting for students to study in. Texas A&M University - Commerce has an annual student enrollment of nearly eleven thousand.

Areas of study offered at Texas A&M University - Commerce include:

• Interdisciplinary Studies
• Business And Marketing Studies
• Computer And Information Sciences
• Education

Students applying for admission are generally asked to submit an application, school records, test scores and any requested letters of recommendations, which will then be reviewed by the admissions committee. Either the SAT or ACT exam can be taken to apply to Texas A&M University - Commerce. Scores between 18 to 24 on the ACT or 860 to 1070 on the SAT are needed to increase your chances for admission. A&M Commerce has an acceptance rate of about 44 percent of which only 39 percent decided to attend. More information from the admissions office can be found at tamu-commerce.edu.

Tuition & fees at this school are different for in-state and out-of-state residents. In-state tuition costs around $6,900 per year, while out-of-state tuition costing $17,000 per year. Housing may be available for those that want to live on-campus for around a cost of $5,700 per year. Financial aid may be offered to students that meet the required requirements.

The Texas A&M University - Commerce Lions participate in a number of athletic programs, overseen by the NCAA. Available athletic programs offered may include:

• Basketball (NCAA Division II)
• Track & Field (NCAA Division II)
• Football (NCAA Division II)
• Golf (NCAA Division II)

Students who would like to view more about A&M Commerce can check out their website at http://www.tamu-commerce.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. A&M Commerce has offered the following degree levels for students:

• Bachelor's Degree
• Master's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).