Advertising and Marketing Degree

The advertising and marketing program at Texas Southern University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Texas colleges that offer advertising and marketing degrees.

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Texas Southern University (TSU)

One UTSA Circle, San Antonio, TX

TSU is a public historically black institution located in Houston, Texas. Many historically black colleges and universities (also known as HBCUs) were founded after the civil war to provide newly freed African Americans with educational opportunities. Approximately nine thousand students are enrolled annually at TSU.

Areas of study offered at TSU include:

• Legal Professions And Studies
• Health And Clinical Professions
• Biological And Biomedical Sciences
• Business And Marketing Studies
• Interdisciplinary Studies
• Liberal Arts And Sciences

The admissions process will begin with the submission of an application, transcripts, records, and standardized test scores, which are then evaluated by admissions officials. Students may take either the SAT or ACT scores to be considered for admissions at TSU. A score between 1110 - 1360 on the SAT, or 15 - 19 for the ACT is common among admitted students. 39% of those students that apply are admitted to TSU, of which 35% choose to enroll. More information regarding admissions can be found here.

The tuition at Texas Southern University varies based on the state of residence of the student. In-state residents pay close to $7,800 per year, while out-of-state residents are charged $18,000 annually. Some students at this school may be eligible for financial aid, which is typically offered as scholarships, grants, and loans.

The mascot for TSU is the "Tigers", and they participate in intercollegiate sports through the NCAA. Sports available may include the following:

• Baseball (NCAA Division I-AA)
• Basketball (NCAA Division I-AA)
• Track & Field (NCAA Division I-AA)
• Football (NCAA Division I-AA)

Contact information, admission forms, programs offered, and more may be viewed on school's website at http://www.tsu.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Texas Southern University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• San Antonio-New Braunfels, TX
  • Total Employment: 580
  • Average Hourly Rate: $68.65
  • Average Annual Salary: $142790

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).