Advertising and Marketing Degree

The advertising and marketing program at Texas Woman’s University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Texas colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

Texas Woman’s University

1201 Wesleyan St, Fort Worth, TX

Texas Woman's University provides a variety of educational opportunities for students to aid them in their growth and development. The school is located in Denton, Texas and publically funded. Enrollment at Texas Woman's University exceeds 14,000 yearly.

Areas of study available at Texas Woman's University include:

• Business And Marketing Studies
• Health And Clinical Professions
• Liberal Arts And Sciences
• Interdisciplinary Studies
• Library Science

The admissions process starts with the submission of an application, transcripts, and test scores, which are then reviewed by the admissions staff. An ACT or SAT exam is required prior to applying, with scores between 1210 to 1525 for the SAT exam and within the range of 16 to 22 on the ACT is common among students accepted to this school. Texas Woman's University admits around 90 percent of students applying. Of those applicants admitted, nearly 35 percent attended the school. More information on admissions can be found here.

The cost of undergraduate tuition varies for in-state and nonresidents. In-state residents pay around $6,000, while out-of-state residents pay $14,000 for the year. The price of on-campus housing is around $3,900 per year. Some students at Texas Woman's University may qualify for financial aid, which is generally offered as grants or student loans.

TWU participates in sports through the NCAA's Lone Star Conference in Basketball.

Contact information, academics information, areas of study, and much more can be accessed on school's website at http://www.twu.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Texas Woman’s University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Dallas-Plano-Irving, TX Metropolitan Division
  • Total Employment: 3
  • Average Hourly Rate: $70.82
  • Average Annual Salary: $147310
• Fort Worth-Arlington, TX Metropolitan Division
  • Total Employment: 390
  • Average Hourly Rate: $60.31
  • Average Annual Salary: $125440

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).