Advertising and Marketing Degree

The advertising and marketing program at The University of Montana prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Montana colleges that offer advertising and marketing degrees.

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The University of Montana

Montana State University, Bozeman, MT

UM is a public university that has a large selection of majors and degree programs available for students to choose from. The school is located in Missoula, Montana, in a predominantly urban area. Approximately sixteen thousand students enroll at UM yearly.

Here is a list of some of the popular programs UM offers:

• Business And Marketing Studies
• Psychology
• Health And Clinical Professions
• Education
• English Language And Literature

To be considered for admissions, you may be required to complete an application, provide letters of recommendations, and submit any transcripts or test scores, which are then reviewed by the admissions committee. The most common standardized test scores among applicants accepted to this school are between 21 - 26 for the ACT exam, or 1450 - 1770 for the SAT exam. UM has an admissions rate of 94% of which only 41% chose to attend. More information regarding admissions can be found at admissions.umt.edu.

The tuition at The University of Montana varies based on the state of residence of the student. In-state residents pay close to $6,500 per year and out-of-state residents are charged $23,000 for the year. Student housing is available for students, and generally costs around $3,400 per year. The University of Montana may help with costs by offering financial aid for students who qualify in the form of scholarships, grants, and loans.

Athletic programs are available at The University of Montana through the NCAA, allowing students to compete in intercollegiate sports. Available athletic programs offered may include:

• Basketball (NCAA Division I-AA)
• Track & Field (NCAA Division I-AA)
• Football (NCAA Division I-AA)
• Golf (NCAA Division I-AA)

Students should visit the school's http://www.umt.edu to view additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. The University of Montana has offered the following programs for students:

• Less Than Two-Year Award
• Associate's Degree
• Bachelor's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).