Advertising and Marketing Degree

The advertising and marketing program at The University of Tennessee – Martin prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Tennessee colleges that offer advertising and marketing degrees.

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The University of Tennessee – Martin (UT Martin)

527 Andy Holt Tower, Knoxville, TN

UT Martin is a public college that has a large number of degree programs available for students to choose from. The school is located in Martin, Tennessee, in a predominantly rural area. Enrollment at The University of Tennessee - Martin is nearly eight thousand yearly.

Students may choose from many areas of study, including but not limited to:

• Interdisciplinary Studies
• Education
• Recreation And Fitness Studies
• Agriculture Operations
• Biological And Biomedical Sciences

To be considered for admissions, applicants may be required to complete an application, write a personal statement, and submit school records, which are then reviewed by the admissions committee. The majority of students at UT Martin scored within the range of 20 to 24 on the ACT exam. 73% of those students that apply are admitted to The University of Tennessee - Martin, of which 51 percent choose to attend. More information from the admissions office can be found at utm.edu.

Tuition & fees at UT Martin are different for in-state and out-of-state residents. In-state tuition costs approximately $7,400 per year, while out-of-state tuition costing $21,000 for the year. The price of on-campus housing is about $2,900 for the year. Financial aid may be offered to students that meet the necessary requirements in the form of loans, grants, scholarships and work study programs.

Athletic programs are available at UT Martin through the NCAA, allowing students to participate in intercollegiate athletics. Athletic programs available may include:

• Baseball (NCAA Division I-AA)
• Basketball (NCAA Division I-AA)
• Football (NCAA Division I-AA)
• Golf (NCAA Division I-AA)

Students may visit The University of Tennessee - Martin website to obtain a complete list of academic programs offered, admissions information, and more that is available at this school.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. The University of Tennessee – Martin offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Knoxville, TN
  • Total Employment: 440
  • Average Hourly Rate: $49.85
  • Average Annual Salary: $103680

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).