Advertising and Marketing Degree

The advertising and marketing program at The University of Tennessee prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Tennessee colleges that offer advertising and marketing degrees.

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The University of Tennessee (UTC)

615 McCallie Ave, Chattanooga, TN

The University of Tennessee (UT) is considered a "research-intensive" institution of higher learning that promotes excellent education, research and public service.  The university co-manages the Oak Ridge National Laboratory, the Department of Energy's largest science and Energy lab.

UT was ranked 47^th among public universities in the United States by U.S. News and World Report. The University of Tennessee's nuclear engineering, social work, and supply chain management and logistics programs rank particularly high.

UT offers more than 300 academic degree programs at the bachelor's, master's and doctoral levels.  It is situation on a large, 560-acre campus that is known for its green spaces, nearby lakes and views of the Great Smoky Mountains National Park.

The UT brings many research dollars to the state of Tennessee and prides itself on sharing the collective expertise, creativity and cutting-edge research of its faculty and student body with the local communities.

History

The University of Tennessee was founded in Knoxville in 1794 as Blount College, two years before Tennessee became a state.  The school changed names a few times, becoming the University of Tennessee in 1879.  Initially an all-male college, the first women were admitted as students in 1892.  The university had to close during the Civil War, and its buildings were used by the Confederate army, and later the Union army.  It reopened after the war, becoming a federal land-grant institution.  The UT has continued to grow since then, expanding its program offerings through the years.

Traditions

The University of Tennessee is rich with traditions, and the two most notable traditions are worth mentioning.  The school colors of orange and white, chosen for the orange and white daisies that grew on campus.  Part of the original campus is known as "The Hill," the rising bank above the north short of the Tennessee River, on which Ayres Hall stands.  Ayres Hall was built in 1919.

Academics

The University of Tennessee's academic calendar follows the semester format, with fall, spring and summers semesters, and a shorter "mini-term" that runs from early May until early June.

Colleges and Schools

• Agricultural Sciences and Natural Resources
• Architecture and Design
• Arts and Sciences
• Business Administration
• Communication and Information
• Education, Health, and Human Sciences
• Engineering
• Graduate School
• Law
• Nursing
• Social Work
• Space Institute
• Veterinary Medicine

The University of Tennessee also has institutes of Agriculture, Public Service and Space.

Student Life

The University of Tennessee offers many programs and resources to its students, including undergraduate advising, outreach and continuing education, honors programs, distinguished fellowship programs, a student success center, a teaching and learning center, and more.

The UT Knoxville campus offers 12 residential housing options for students.  There are also many dining options on campus.

Students at UT have more than 300 student clubs and organizations to choose from, including service groups, academic clubs, and professional organizations, those focused on politics, religion, sports or other interests.

Fraternities and Sororities

There are more than 26 fraternities and 17 sororities available at the University of Tennessee.  The Dean of Students Office has more information about how to become involved.

Athletics

The UT athletics division has 20 men's and women's varsity teams that compete in intercollegiate sports.  The "Vols" and "Lady Vols" have won many athletics championships.  The "Vols" sports teams include:

Men's Sports:

• Baseball
• Basketball
• Cross Country
• Football
• Golf
• Swimming & Diving
• Tennis
• Track and Field

Women's Sports:

• Basketball
• Cross Country
• Golf
• Rowing
• Soccer
• Softball
• Swimming & Diving
• Tennis
• Track & Field
• Volleyball

Satellite Campuses

The Knoxville campus is the flagship campus of the University of Tennessee system, which also includes the Chattanooga and Martin campuses, and the UT Health Science Center in Memphis.

Community Life

The University of Tennessee prides itself on being an economic driver in the state.  Its co-management, with Battelle Memorial Institute, of the Oak Ridge National Laboratory is one of its key contributions to and collaborations with the local communities.  Additionally, UT has a top campus environmental effort called "Make Orange Green" that is honored across the state.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. The University of Tennessee offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Chattanooga, TN-GA
  • Total Employment: 230
  • Average Hourly Rate: $43.06
  • Average Annual Salary: $89570

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).