Advertising and Marketing Degree

The advertising and marketing program at The University of Texas at Tyler prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Texas colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

The University of Texas at Tyler (UT Tyler)

500 W. University Ave, El Paso, TX

The University of Texas at Tyler is a public institution located in Tyler, Texas and provides a large number of educational opportunities for students. Approximately 6,500 students enroll at UT Tyler annually.

A list of some of the more popular programs offered are:

• Health And Clinical Professions
• Interdisciplinary Studies
• Business And Marketing Studies
• Recreation And Fitness Studies
• Psychology

Students applying for admission are generally asked to submit an application, school records, standardized test scores and any requested application essays, which will then be reviewed by the admissions office. Very common standardized test scores among applicants admitted to this school are between 20 to 25 for the ACT exam, or 1420 to 1720 for the SAT exam. This school accepts approximately 50% of applicants annually. Of those students admitted, around 50% of students attended the school. More information regarding admissions can be found here.

The tuition at this school varies based on the state of residence of the student. In-state residents pay approximately $7,300 per year and out-of-state residents are charged $18,000 for the year. Housing may be available for those who wish to live on-campus at an estimated cost of $7,200 for the year. Financial aid may be provided to students that meet the necessary requirements in the form of loans, grants, scholarships and work study programs.

Athletic programs are available at The University of Texas at Tyler through the NCAA, allowing students to compete in intercollegiate sports. Available sports offered may include but not limited to:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Track & Field (NCAA Division III)
• Golf (NCAA Division III)

Contact information, admission forms, programs offered, and more may be viewed on school's website at http://www.uttyler.edu/.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. UT Tyler offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• El Paso, TX
  • Total Employment: 60
  • Average Hourly Rate: $63.78
  • Average Annual Salary: $132670

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).