Advertising and Marketing Degree

The advertising and marketing program at The University of Texas – Pan American prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Texas colleges that offer advertising and marketing degrees.

The University of Texas – Pan American

411 SW 24th St., San Antonio, TX

The University of Texas - Pan American is a public institution located in Edinburg, TX and provides a large number of program options for students. UT-Pan American has an annual student enrollment of nearly nineteen thousand.

Students can choose from a few areas of study, including:

• Interdisciplinary Studies
• Biological And Biomedical Sciences
• Psychology
• Security And Protective Services

Students applying for admission are required to submit an application, transcripts, records, standardized test scores and any requested application essays, which will then be reviewed by admissions officials. Students may take either the ACT or SAT scores to be considered for admissions to The University of Texas - Pan American. A score in a range of 1240 - 1570 on the SAT, or 17 - 21 for the ACT is usually submitted among admitted students. UT-Pan American has an acceptance rate of 70 percent of which only 56 percent chose to enroll. More information from the admissions office can be found at utpa.edu.

Tuition & fees at UT-Pan American are different for in-state and nonresidents. In-state tuition costs around $5,500 per year with out-of-state tuition costing $14,000 annually. Housing is available for students, and generally costs approximately $3,700 for the year. Students at this school may qualify for aid which is generally loans, grants, scholarships and work study programs.

Athletic programs are available at The University of Texas - Pan American through the NCAA, allowing students to compete in intercollegiate sports. Athletic programs that are available may include:

• Baseball (NCAA Division I-AAA)
• Basketball (NCAA Division I-AAA)
• Track & Field (NCAA Division I-AAA)

Contact information, academics information, programs, and much more can be accessed on school's website at http://www.utpa.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. The University of Texas – Pan American offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• San Antonio-New Braunfels, TX
  • Total Employment: 580
  • Average Hourly Rate: $68.65
  • Average Annual Salary: $142790

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).