Advertising and Marketing Degree

The advertising and marketing program at The University of West Florida prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Florida colleges that offer advertising and marketing degrees.

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The University of West Florida

4755 Southwest 46th Court, Ocala, FL

UWF is a public institution located in Pensacola, FL and provides a large number of degree programs for students. UWF has an annual student enrollment of about twelve thousand.

A list of some of the more popular programs offered are:

• Liberal Arts And Sciences
• Communications And Journalism
• Psychology
• Education
• Recreation And Fitness Studies

The admissions process will include the submission of an application, school records, and test scores, which are then evaluated by the admissions committee. Students may provide either the SAT or ACT exam scores to be considered for admissions to The University of West Florida. A score in a range of 1400 to 1700 on the SAT, or 21 to 26 for the ACT is usually submitted among accepted students. This school accepts around 70 percent of applicants. Of those applicants admitted, around 36 percent of students attended the school. More information on admissions can be found at uwf.edu.

The cost of undergraduate tuition is different for in-state and out-of-state residents. In-state residents pay around $5,600, while out-of-state residents pay $20,000 for the year. Housing may be available for those who wish to live on-campus at an estimated cost of $5,000 per year. This school may offer financial aid for students that are eligible as loans, grants, scholarships and work study programs.

Athletic programs are available at UWF through the NCAA, allowing students to compete in intercollegiate sports. Sports available may include the following:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Golf (NCAA Division II)
• Soccer (NCAA Division II)

Students may visit the school's http://uwf.edu to view additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. The University of West Florida offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).