Advertising and Marketing Degree

The advertising and marketing program at Thomas Edison State College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New Jersey colleges that offer advertising and marketing degrees.

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Thomas Edison State College (TESU)

80 Moonachie Ave, Teterboro, NJ

Thomas Edison State College is a public college that has a large number of degree programs available for students to choose from. The school is located in Trenton, NJ, in a predominantly urban area. Thomas Edison State College is a large institution, enrolling over 19,000 per year.

Students may choose from many areas of study, including:

• Liberal Arts And Sciences
• Interdisciplinary Studies
• Social Sciences
• Business And Marketing Studies
• Engineering
• Health And Clinical Professions

The school maintains an open enrollment policy, accepting all students that meet the minimum requirements for admission. Submission of transcripts, records, test scores, and personal statements may be requested for certain programs. More information regarding admissions can be found here.

The cost of undergraduate tuition is different for in-state and out-of-state residents. In-state residents pay nearly $5,900 and out-of-state residents pay $8,600 per year. Financial aid may be provided to students that meet the necessary requirements by way of grants or student loans.

For a complete list of programs offered, enrollment information, student services, and more, please visit the school's website at http://www.tesc.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. TESU has offered the following programs for students:

• Less Than Two-Year Award
• Bachelor's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Nassau County-Suffolk County, NY Metropolitan Division
  • Total Employment: 1
  • Average Hourly Rate: $79.89
  • Average Annual Salary: $166180
• Newark, NJ-PA Metropolitan Division
  • Total Employment: 4
  • Average Hourly Rate: $81.89
  • Average Annual Salary: $170320

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).