Advertising and Marketing Degree

The advertising and marketing program at University of Alabama at Birmingham prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Alabama colleges that offer advertising and marketing degrees.

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University of Alabama at Birmingham (AAMU)

4900 Meridian Street, Normal, AL

University of Alabama at Birmingham is a public college that has a large selection of majors and degree programs available for students to choose from. The school is located in Birmingham, Alabama, in a predominantly urban area. Enrollment at UAB is nearly 18,000 per year.

Areas of study available at UAB include:

• Health And Clinical Professions
• Biological And Biomedical Sciences
• Business And Marketing Studies
• Psychology
• Communications And Journalism

To be considered for admissions, applicants may be required to fill out an application, write a personal statement, and submit any transcripts or test scores, which are then evaluated by the admissions staff. Students may provide either the ACT or SAT exam scores to be considered for admissions to UAB. A score in a range of 1000 to 1270 on the SAT, or 21 to 27 for the ACT is common among accepted students. 72% of those who apply are accepted to UAB, of which 40 percent choose to attend. More information regarding admissions can be found here.

Tuition & fees at UAB are different for in-state and out-of-state residents. In-state tuition costs around $6,900 per year, while out-of-state tuition costing $16,000 per year. School housing is available on-campus for students. The yearly cost of housing is around $5,900. This school may offer financial aid for students who qualify by way of grants and loans.

The mascot for University of Alabama at Birmingham is the "Blazers", and they participate in intercollegiate athletic programs through oversight by the NCAA. Athletic programs available include:

• Baseball (NCAA Division I-A)
• Basketball (NCAA Division I-A)
• Track & Field (NCAA Division I-A)

Contact information, admission forms, programs, and much more may be viewed on school's website at http://www.uab.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. AAMU has offered the following academic levels for students:

• Less Than Two-Year Award
• Bachelor's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Huntsville, AL
  • Total Employment: 110
  • Average Hourly Rate: $65.00
  • Average Annual Salary: $135190

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).