Advertising and Marketing Degree

The advertising and marketing program at University of Alabama in Huntsville prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Alabama colleges that offer advertising and marketing degrees.

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University of Alabama in Huntsville (UAH)

1200 Taylor Rd, Montgomery, AL

UAH is a public institution located in Huntsville, AL and provides a large number of degree programs for students. Nearly 7,600 students enroll at UAH per year.

A list of some of the more popular programs offered are:

• Health And Clinical Professions
• Engineering
• Business And Marketing Studies
• Biological And Biomedical Sciences

The admissions process begins with the submission of an application, transcripts, records, and standardized test scores, which are then evaluated by the admissions office. The majority of students accepted to UAH achieve an SAT score between 1020 - 1300, or an ACT score within the range of 22 - 29. 64% of applicants are admitted to University of Alabama in Huntsville, of which 54% choose to enroll. More information regarding admissions can be found here.

The tuition at University of Alabama in Huntsville varies based on the state of residence of the student. In-state residents pay close to $8,900 per year and out-of-state residents are charged $21,000 per year. Student housing is available on-campus for students. The yearly cost of housing is estimated to be $6,000. UAH may offer financial aid for students that are eligible as loans, grants, scholarships and work study programs.

University of Alabama in Huntsville offers a variety of athletic programs overseen by the NCAA. Available sports offered may include the following:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Track & Field (NCAA Division II)
• Ice Hockey (NCAA Division II)

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. UAH offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Montgomery, AL
  • Total Employment: 50
  • Average Hourly Rate: $64.02
  • Average Annual Salary: $133160

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).